Better Sports at Global Trade Shows
Better Sports at Global Trade Shows
Trade shows are a cornerstone of our international business development strategy. They give us the opportunity to meet buyers face-to-face, showcase new products, and stay current with global fitness trends. Here is a recap of our recent exhibition history.
SPOE Shenzhen 2021
Show Details
Location: Shenzhen Convention & Exhibition Center, China
Booth: Fitness Equipment Hall, Zone B
Products showcased: Yoga mats, yoga balls, resistance bands, and foam rollers
The SPOE Shenzhen show marked our return to large-scale exhibitions after the pandemic. We presented our BETTER-branded line of yoga and Pilates accessories to domestic and export buyers. Key outcomes included 3 new distributor relationships in Southeast Asia and feedback that directly shaped our 2022 colour palette.
ISPO Munich
Show Details
Location: Messe München, Germany
Products showcased: Fitness balls, power bags, foam rollers, and functional training accessories
ISPO is the world's leading sports business trade fair. Our participation focused on introducing European buyers to our functional training and recovery product lines. The German market's emphasis on sustainability prompted us to accelerate development of our TPE eco-mat and cork yoga block programs.
Meorient Mexico 2022
Show Details
Location: Mexico City, Mexico
Products showcased: BETTER-branded yoga balls, yoga mats, and home fitness equipment
The Latin American market represented a new frontier for Better Sports. Mexican buyers showed strong interest in affordable, durable home-gym kits suitable for compact apartments. We collected 40+ qualified leads and subsequently opened regular FCL shipments to Manzanillo port.
What Buyers Say About Our Booth
- "Your fabric hip band samples were the best quality we saw at the entire show." — UK Boutique Fitness Chain
- "The TPE eco-mat feels premium, not like the cheap alternatives flooding the market." — German Supermarket Buyer
- "We appreciated having your engineer on-site to explain the buckle mechanism." — Australian Distributor
Upcoming Shows
We plan to exhibit at the following events in 2025–2026:
- FIBO Cologne — April 2025 (confirmed)
- IHRSA (US) — March 2025 (confirmed)
- China Sport Show (Shanghai) — October 2025 (confirmed)
- ISPO Munich — November 2025 (planning)